How important are flash files in website design

Internet is of great importance today. With the growing importance of Internet the competition of drawing traffic is also increasing. This has made room for promotional strategies which has let the introduction of flash files into website world. Flash is a major part of macro media and multimedia instruments. Flash files can be used for creating images,presentations etc. The benefits of using flash are as follows :-
With the help of flash you can make your website attractive and enticing to people. You should the flash files according to your requirements. The use of flash mainly depends on the company's image and the products that you are selling. Flash is very compatible with almost all the browsers and can display any presentation without loss in quality. For using flash you don't need any high knowledge in xHTML or other programming scripts. Flash can be used for creating online games which is in high demand nowadays. Advertisement, animations and a lot of presentations are created using these flash design. You should overuse flash in your website. You must remember that making your website attractive is not the only goal but it should also have a good rank.